Image Optimization for SEO – Best Practices

Quality content is the key to SEO success. Content doesn’t just mean your text contents. Images must be an integral part of your content strategy. At times, single images can be far more effective than your 1000 word blog post. It also helps you improve blog post quality and performance.

Images, Infographics, Videos and all other multimedia contents on your web page will help you in increasing the user engagement on your site and makes the visitors stay on your site for longer duration which helps in reducing the bounce rate.

Not just adding images to your contents, you should also optimize those images for better SEO performance. Optimization of images must be the one important aspect of your on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.

Relevancy

Using images doesn’t mean that you should fill up your content with loads of pictures. You should use it only when it is required and also you should use images that are more relevant to your content.

Placement of your images is an another important aspect. It should be placed at a relevant location in your content according to your text content.

Use original images

Originality always helps in improving your user experience and your authority. Usage of original images will be helpful in improving your SEO performance. You can create original images with a graphic designer or you can take your own photographs with a quality camera. It is the reason top White hat SEO companies employ talented graphic designers for creating quality images.

If you are not able to employ an in-house graphic designer or if you are running out of time, you can always use high quality images from the web. But the important factor to be considered is it should be copyright free.

There are many tools available for getting copyright free images without any cost. The most popular ones are Unsplash, Flicker, Freeimages.

Image Size

Images are the main source for damping your site’s speed. And site speed is a crucial factor in your SEO performance. So, you should be extra cautious in using images without compromising your page speed.

It should not also affect your image quality, you should have a correct balance between. You can achieve this by reducing the file size by compression. You can use tools like Photoshop for compression.

File name

Search engine crawlers are visually impaired, it can even interrupt a 5000 word text content, but it cannot interrupt a single image and what the image is about. It is the reason using a keyword rich file names for your images is an important aspect in image optimization.

Google bots and other search engine crawlers can read your image’s file name and if it is named with your target keyword, it gives a signal to search engines about the image topic and thus helps your SEO performance.

For example, if your image is related to selling sports shoes, rather than using the file name as “IMG_89868″ you can use it as “Black_Tennis_Shoes”.

Alt text

Similar to the file name, search engines can read Alt text of the images. Alt text is known as “Aleternative Text”, is an HTML attribute used to describe the content of images.

You should use Alt text which is relevant to your images and it should be clear and descriptive. You can use your target keywords in the Alt text but be cautious about Keyword stuffing.

If you are not focusing on Image optimization, you are missing a huge opportunity in improving your SEO performance. You can use above mentioned best practices in your on-page optimization process.

Healthy Weight Loss Diet Secret – Stay Away From These Diets

From bookstore shelves to spam emails, the world around us is arranged with different dieting solutions promising that they're the healthy weight loss diet that you've been waiting for. Whether or not you have actually purchased one of these books, it's pretty easy to see that the majority of them are too good to be true.

The majority of them are simply fads that will come and go because they'll allow for some immediate fat loss and then you either stop losing weight, quit altitude, or rebound and start gaining weight once more. Although they may appear in different forms and under different names, fad diets are made up of the same six concepts that are recycled over and over again.

The six fads to watch out for

Among the many fads that promise a healthy weight loss diet, there are six that always seem to weasel their way back into our lives every few years. They are as follows:

1. Eating Fat-Free – this diet promises that as long as you do not eat any fat, you can eat whatever you'd like. The idea is that as long as you're not eating any fat, you will not get fatter. In reality, though, the majority of the fat-free products that are currently for sale are jammed with sugar and other empty calories designed to replace the flavor of fat.

They do not provide much in terms of vitamins, minerals, or fiber, so it will only make you unhealthy and send your metabolism reeling until you finally rebound and gain weight again when you start eating normally once again.

2. 100-Calorie snack packs – virtually every brand of snack on the market today now has its tiny 100-calorie individually packaged version that is supposed to let you snack without the risk of gorging.

Although the concept seems to be a good one, these snacks are typically unhealthy, low in fiber, and not very filling, so that you will not feel satisfied by eating them. This means that you'll likely eat more than one bag, or you'll eat something else, negating the value of the snack pack's measured calories.

3. The calorie vacuum – this one says that if you simply eat an amazingly low number of calories, then all you have to do is sit back and watch the weight fall off. In actuality, this will only slow the metabolism, causing the body to go into "starvation mode", where you'll feel hungry, and you will not lose much weight, and when you do start eating again, your weight will skyrocket.

Even a brisk daily walk of 20 to 30 minutes can make an intense difference on a calorie-reduced diet. Any healthy weight loss diet must include some increased activity level.

4. Detoxing – this diet promises that you'll lose weight instantly by cleaning up your digestive system and removing the tremendous amounts of toxic sludge that has been building up inside you through your lifetime. In reality, the body is actually very good at removing its own toxins, as long as you eat a high fiber diet to ensure that you're regular.

5. Protein, protein, protein – as long as you're eating protein and removing carbs, then you can eat all the fat you want, according to this fad. Instead, it's a much healthier idea to balance the levels of protein, carbs, and fat in your diet.

Whenever possible, try leaner proteins such as chicken or fish, and eat lots of veggies. Whole grain carbs and dairy are great for you and should not be removed, or you risk your proper nutrition.

6. Snack Cake and Donut Diet – The idea here is that as long as you stay within your maximum calorie limit, it really does not matter what you eat. If you want to eat donuts and snack cakes all day, then you can, as long as you do not overdo your limit. Except for the fact that every day that you eat like this, your body will lose critical vitamins, minerals, and fiber, which can be detrimental to your health.

If you're serious about losing weight and skipping the fads, then download your free copy of the "Experts Guide to Understanding Weight Loss" and work with a healthy weight loss diet that skips the fads and uses facts instead.

Learn All About Italian Cooking In Italy

Do you wish to visit Italy? Do you live near or in Italy as a permanent resident? Are you a resident of place near to Italy? Do you dream of enhancing your cooking skills or learn how to cook?

Have you ever heard of Italian cooking classes? These Italian cooking classes would help you cook delicious and world famous Italian recipes with ease. If you are a tourist and is planning a trip to Italy then you should consider including Italian cooking classes in your trip. This would not only be an enhancing activity that is wonderful but would be beneficial for you all your life. What could be better than learning Italian cooking classes in Italy. There are people in Italy who are proficient in prepairing Italian food and can hence provide you with greatest techniques and tips.

If you live in or near Italy then you should not miss this wonderful opportunity. This could be your new hobby or interest that would benefit you all your life. If you dreamed to become gourmet Italian chef in any phase of your life then Italian cooking classes are the best solution for all your needs and requirements. You would get what you are searching for in Italian cooking classes!

If you are searching for information on Italian cooking classes then you can use internet for the same. Various websites or blogs are there on the internet to assist you in this task. You get various types of information that includes list reviews, student satisfaction and cost comparisons. Some also undertakes the responsibility to inform you of class curriculums. You can also view the information about the professors and their accomplishments or experience. In any of the case, you would be endeavored with informative activities or about the open house learning.

It is worth exploring your desires, interests and dreams. You cannot ascertain the benefits of attending Italian cooking classes in Italy. Some join these cooking classes to impress their friends or family by their extraordinary dishes while others take it as a passion of their life. There are people who just want to join a new activity to spend some time with their loved one or a friend and some take is seriously as their career. Whatever are your needs or requirements from Italian cooking classes you would definitely be able to accomplish that.

There are people who do not believe in online classes and wish to attend a class physically. For such people it would be an opportunity to meet wonderful people who also share the common interest for Italian cooking. This could be one of the best way to make friends of common interest. You can share your experiences and learn a lot from your colleagues or friends. If you are a novice just like them then you can easily struggle with recipes and adjust to the environment easily.

5 Things You Must Do Before Traveling Internationally

Traveling is my passion and I enjoy it a lot. So, whenever I go for a trip, I always feel like a dream and I would like to live like a dream. It is very exciting to travel in different-different countries. So, when you travel to the new country, you must take care of lots of things. Therefore, each and every time I go for a trip, I do take care of certain things that will help me to travel worry-free.

So, I am here with several travelling tips and tricks which will help you to be ready to encounter anything happen to you when you are wandering away from your home. Let see these major things that you must take care before heading to the trip.

1. Check your passport and visa date

Traveling to the foreign country is not easy. There are different rules in every country regarding the visa. Well, most of the countries need your passport must be valid for six months after your return date. So, you must check the expiry date of your passport as well as visa. If the date is expired, then your whole trip would get ruined. If all set, then do not forget to make copy of your passport and visa to keep it as a security.

2. Money Matter A lot

Money is the major things that every traveller must take care before going to any trip whether out of the country or to the same country. If you are planning to the foreign country, then make sure that you have complete math of your home country and the other countries currency conversation knowledge. You must also conform to your bank that your credit card will work in the country you are visiting and tell a bank that you are going to another country so they cannot block your cards. One more thing is that always keep local cash with you because not everyone accepts credit cards.

3. Do Advanced Packing

Whenever I go for a trip, I always carry few extra pair of clothes. It helps to ready for the situation of any luggage lost or if the trip extends for a few days. Alongside, you can also get the best anti-theft backpacks to keep your money, expensive smartphone or camera, passport, visa and something else safe. If all set, then keep in mind that how much luggage the airline will allows you to carry. Travelling outside of the country is fun, but the eating junk food may harm your health. So, it would be a good idea to carry some snacks form your home country.

4. Go With Good Gadgets

If you are planning a long trip, then you should also take care of all electronic devices that you are bringing along. Well, the smartphone is one of the most important gadgets which help to get in touch with your friends and family while traveling out of the country. So, do not forget to carry power bank and charging cable so that you could not face any low charging situation. Furthermore, do not forget to contact your network operator regarding the international calling charges and compatibility. Along with that, you should take care of other gadgets like camera, headphones, dryer and more while traveling.

5. Plan Your First And Last Day

Another most important thing that every traveller must do is make a perfect plan for the first and last day of the trip as these two days are only mattered a lot to you. At the first, you could enter in to the new place where everyone is strange. So, make a plan to get into the hotel safely where you are staying. Likewise, do not forget to make a schedule for a whole trip and of course for a last day as well. So, at the end of the trip, you would keep all your documents, gadgets, cash, cards, IDs and key safe while departing the country.

Conclusion

Well, these all are the foremost things that I do take care whenever I plan a holiday with my family and friends. I bet you won’t get in any difficulty if you have taken care of aforesaid tips while traveling abroad. So, be always a prepared and happy journey!